In 2022, Blooming&Show began with the simple desire to "deliver the warmth of handmade goods."
Starting alone, we tried countless adhesive recipes and continued to handcraft each "Nenene" (捏捏乐) one by one. "I prefer a softer feel," "I want something more elastic" — to meet each customer's preferences, we repeatedly prototyped and pursued the ideal texture.
Even now, having grown from an unknown small brand in mainland China to a top brand in the Nenene world, our origins remain unchanged.
The delicate feel that only handmade items can achieve, impossible to replicate with machine production, and the dedication put into each piece. Blooming&Show's Nenenes are still all crafted from scratch by artisans.
"Blooming&Show" — As the name, meaning "to bloom fully" and "to shine," suggests, we want to be a brand that brings small joys and excitement to your daily life, and continues to make your "likes" bloom.
We will continue to preserve the warmth of handmade craftsmanship while delivering new sensations and surprises.